Polish mobile solutions innovator Psiloc and top world insurance provider AXA release AXA Travel Insurance plug-in through World Traveler Platform

BARCELONA. FEB. 14, 2011 – Polish mobile solutions innovator Psiloc and the globe’s most recognized insurer, AXA, officially co-released the AXA Travel Insurance plug-in through Psiloc’s World Traveler mobile travel platform, enabling Nokia mobile phone users around the globe to book travel insurance both before and during their trips, the companies announced today from the 2011 Mobile World Congress in Barcelona.

“This is the future happening now,” Marek Filipiak, founder and president of Psiloc, said. “Travelers will be able to insure and get assistance during their trip through AXA via the World Traveler platform on their Nokia phone. Considering the partners involved this definitely can be considered a first in mobile.”

Filipiak pointed to four factors that should make the AXA Travel Insurance plug-in a game changer. First, since its release in June 2009, World Traveler has already gained more than five million users, at an approximate rate of 12,000 users a day. Second, AXA is considered the No. 1 brand in the insurance industry, with a reputation that few insurance companies can hope to match in terms of confidence and coverage.

Third, travel assistance services will be carried out by Inter Partner Assistance Poland, member of the AXA Assistance Group, a world-leading assistance provider, trusted for quality and innovation.

Fourth, World Traveler is currently installed on select Nokia smartphones, including top, flagship models such as the E7, C7 and N8—and Nokia is the leading mobile phone producer and distributor in the world.

“Simply put, this is evidence that mobile technology will continue to dramatically change our everyday life,” Filipiak added.

Adam Dwulecki, member of Board at AXA agreed, pointing out that the AXA-Psiloc cooperation opens up an entirely new distribution channel in travel insurance.

“We are very happy to be able to provide our travel insurance to our customers via mobiles soon,” Dwulecki said. “The project with Psiloc and Nokia is a very exciting experience. This innovative solution will enable our customers to buy travel insurance covering Europe including Russia in a very easy and friendly way.”

Marta Kaleńska-Jaśkiewicz, CEO of Inter Partner Assistance Poland stressed the importance of assistance services delivered via new distribution channels anywhere, anytime and whatever the need is.

“Travelers today need assistance response to their needs within their grasp”. Marta Kaleńska said. “Our contribution to the World Traveler Platform is to deliver easily available assistance services providing travelers with confidence, comfort and peace of mind”

AXA is ranked as the most recognized insurance brand in the world. The AXA Group currently employs 216,000 employees and distributors worldwide and has major operations in Europe, North America and the Asia/Pacific, and counts more than 96 million clients worldwide.

Psiloc’s Filipiak pointed out that the new AXA Travel Insurance plug-in will also go well beyond various and limited mobile travel insurance offers put on the market by some European mobile operators.

Travelers will be able to buy insurance via mobile for as low as USD 14 for three-days medical expenses and assistance, with insurance plans divided by levels of coverage and types, ranging from medical expenses and assistance to lost luggage. (See basic coverage chart below.) Filipiak added that this is just the beginning.

“This is a brave, new world of convenience and security for the traveler, but don’t fool yourself into thinking that we want to stop there,” Filipiak said. “The synergies between a group like AXA and a mobile technology-based company like Psiloc are too numerous to mention, and to put it mildly, the brainstorming effort has not stopped for a minute.”